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[journal] 김성섭 / 2009 / A Study of Hayllu Celebrity Marketing through Investigating the Effects of Hallyu Celebrities' Advertising Attributes on Creating Company's Image, Reliance, and Customer Loyalty: - Focused on Japanese Tourists Who Visit Lotte Hotel & Resort / 호텔경영학연구 / 한국호텔외식경영학회 18(4) : 217~243

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[journal] 이형룡 / 2008 / Purchase Intention in the Online Tourism Consumers: Involvement, Familiarity and Flow Experience / 관광연구 / 대한관광경영학회 23(2) : 283~304

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