Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

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pISSN : 1226-0533 / eISSN : 2713-6388

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An investigation of Moderating Effects of Perceived Usefulness and Easiness of Use on the Relationships Between e-CRM Activities and Firm Performance in Internet Travel Agencies

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Kim, Sung Hyuk 1 Hwang Soo Young 2

1세종대학교
2안양대학교

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이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

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타입을 선택하세요 :
@article{ART001508420},
author={Kim, Sung Hyuk and Hwang Soo Young},
title={An investigation of Moderating Effects of Perceived Usefulness and Easiness of Use on the Relationships Between e-CRM Activities and Firm Performance in Internet Travel Agencies},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={9},
pages={227-250}