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The Effects of Cognitive and Affective Trust between Franchiser and Franchisee on Relationship Orientation and Citizenship Behavior among Franchisees

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Changho Oh 1 백민숙 1 김현숙 2 조상리 3

1영산대학교
2부경대학교
3부산대학교

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타입을 선택하세요 :
@article{ART001508472},
author={Changho Oh and 백민숙 and 김현숙 and 조상리},
title={The Effects of Cognitive and Affective Trust between Franchiser and Franchisee on Relationship Orientation and Citizenship Behavior among Franchisees},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={9},
pages={271-298}