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The Effects of Cognitive and Affective Trust between Franchiser and Franchisee on Relationship Orientation and Citizenship Behavior among Franchisees

Journal of Tourism Sciences
Abbr : JTS
2010, 34(9), pp.271-298
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Changho Oh 1 백민숙 2 김현숙 3 조상리 4

1영산대학교
2영산대학교
3부경대학교
4부산대학교

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