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The Effects of Presentation Mix Factors on Relationship Marketing, Market Orientation, and Customer Satisfaction in Hotel Service:A Sample of Deluxe Hotels Guests in Changwon and Haeundae Area

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

JunHyuk Lee 1 김진우 1

1영산대학교

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타입을 선택하세요 :
@article{ART001508538},
author={JunHyuk Lee and 김진우},
title={The Effects of Presentation Mix Factors on Relationship Marketing, Market Orientation, and Customer Satisfaction in Hotel Service:A Sample of Deluxe Hotels Guests in Changwon and Haeundae Area},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={9},
pages={337-358}