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The Effects of Presentation Mix Factors on Relationship Marketing, Market Orientation, and Customer Satisfaction in Hotel Service:A Sample of Deluxe Hotels Guests in Changwon and Haeundae Area

Journal of Tourism Sciences
Abbr : JTS
2010, 34(9), pp.337-358
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

JunHyuk Lee 1 김진우 2

1영산대학교
2영산대학교

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