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/ 2005
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Guilt Effects on Consumer Choice between
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20(2)
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[thesis]
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/ 2006
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The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising : Functional Products vs. Hedonic Products
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83(83)
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[journal]
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The relationship between early registration timing for convention and participation intention
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22(1)
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[journal]
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/ 2003
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Preference Reversals in Evaluation Tasks: The Moderating Role of Attribute Familiarity and？ Attribute-Value Range Information
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