Identifying Image Formation Process of Korean Convention Centers: A Grounded Theory

이은성; Kim Chulwon

Appling the ground theory method, this study analyzed the image formation process of Korean convention centers. Data were collected from in depth interview with 22 convention professionals including CVB board members, professors, government officials from November to December 2009. In the process of axial coding, ‘recognition of differentiation of image among convention centers’ was identified as the causal condition that leaded to the occurrence, or development of ‘qualitative experience on convention centers’. The contexts, or sets of conditions influencing the action/strategy, was ‘reflecting environmental factors’. Intervening conditions and mediating variables of action/interaction strategies were ‘recognizing the experience on convention centers’ and ‘experiencing the forming a connection’. The outcome was ‘constructing an image.’ Finally, the awareness obtained from the previous stages was utilized to build ‘rapport’ between clients and convention center staffs. Limitations and future research directions were discussed.

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REFERENCES (47)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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