The Effects of Rural Tourism on Farm-to-Consumer Direct Transaction: An Empirical Test of the Endogeneity of Rural Tourism

박상곤; Park,Suk-Hee

This study analyzed the relationship between rural-tourism and farm-to- consumer direct transaction using the survey data of 36,989 responses obtained from the 2009 Social Statistics Survey. Previous literature examined the determinants of farm-to-consumer direct transaction, and pointed out that the rural- tourism might suffer from the endogeneity problem. If there is endogeneity in rural-tourism as explanatory variables, the effects of rural- tourism on farm-to-consumer direct transaction may be insignificant or the estimates may be wrong-signed. To solve this problem, this study employed the endogenous switch probit model. With this model, this study tested whether the rural-tourism was endogenous. Results of this study showed consistent estimates for the effects of rural-tourism on farm-to-consumer direct transaction. Results also indicated that on average, the rural-tourism increased the farm-to-consumer direct transaction by 17.4%. This suggests that rural-tourism does not suffer from the endogeneity problem.

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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