Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation
ABSTRACT
열림/닫힘 버튼KEYWORDS
열림/닫힘 버튼129 Viewed
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KCI Citation Counts (7)
열림/닫힘 버튼[journal]
김기영
/ 2009
/
A Study on Brand Personality and Employee's Self - Image Congruity and Job Satisfaction -Especially for Family Restaurant -
/ 대한지역사회영양학회지
/ 대한지역사회영양학회
14(6)
: 807~816
[journal]
김맹진
/ 2009
/
Influence of Beer Restaurant Brand Personality on Customers' Satisfaction
/ 호텔경영학연구
/ 한국호텔외식경영학회
18(1)
: 151~170
[journal] 김유경 / 2000 / 브랜드 개성의 유형과 영향 요인에 관한 연구:제품과 소비자 특성을 중심으로 / 광고연구 49 : 29~53
[journal] 김정구 / 1998 / 브랜드 개성을 통한 광고전략 연구 / 광고학연구 9(1) : 37~52
[journal] 김정구 / 2000 / 브랜드 개성의 FCB모델에 따른 역할에 관한 연구 / 광고학연구 11(4) : 65~85
[journal]
김태희
/ 2006
/
A study on the brand personality of restaurant-Focused on fast food & family restaurant-
/ 호텔경영학연구
/ 한국호텔외식경영학회
15(3)
: 143~155
[journal]
박선희
/ 2005
/
A Study on the Impacts of Hotel Restaurant Brand Personality on the Quality of the Customer-Brand Relationship and Revisits
/ 호텔경영학연구
/ 한국호텔외식경영학회
14(4)
: 99~115
[journal]
서용구
/ 2008
/
A Study on Gender Effects on Customer’s Self-Identification,Relationship Satisfaction and Loyalty in Family Restaurants
/ 관광학연구
/ 한국관광학회
32(5)
: 143~166
[journal]
원혜영
/ 2008
/
The Effect of Congruity between Brand Personality and Self-image on the Customer’s Attitude in the Foodservice Industry
/ 외식경영연구
/ 한국외식경영학회
11(1)
: 7~31
[journal]
윤태환
/ 2005
/
The Moderating Effect of Involvement Situations on the Importance of Brand Personality and Non-personality Attributes: The Case of Restaurants
/ 관광·레저연구
/ 한국관광.레저학회
17(4)
: 261~279
[journal]
이수부
/ 2008
/
The Effects of Brand Personality on Brand Awareness/Association, Brand Emotion-Relationship, Brand Image and Brand Loyalty in Family Restaurant of Ulsan and Daegu
/ 한국식생활문화학회지
/ 한국식생활문화학회
23(2)
: 172~183
[journal]
이용기
/ 2008
/
Effects of Brand Personality on Customers’ Emotion, Satisfaction, and Loyalty in Family Restaurant Setting: A Comparison of Outback and VIPS
/ 외식경영연구
/ 한국외식경영학회
11(3)
: 193~216
[thesis] 조영란 / 1999 / 한국에서의 브랜드 개성차원에 관한 연구 / 석사 / 고려대학교
[thesis] 조은하 / 2002 / 한국형 브랜드 성격척도개발과 타당화에 관한 연구 / 석사 / 이화여자대학교
[journal]
정유경
/ 2007
/
Research Trends regarding Foodservice Management:Review of Journal of Foodservice Management Society of Korea
/ 외식경영연구
/ 한국외식경영학회
10(2)
: 73~91
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[journal]
하인주
/ 2008
/
A Cross-national Comparative Study on Fastfood Restaurant’s Brand Personality between Beijing and Seoul
/ 외식경영연구
/ 한국외식경영학회
11(3)
: 255~274
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[journal] Journal of Marketing Research / 1997 / Dimensions of Brand Personality / Research 34 : 347~356
[journal] Azoulay, A / 2003 / Do Brand Personality Scales Relly Measure Brand Personality / Journal of Brand Management 11(2) : 143~155
[book] De Chernatony, L / 2010 / From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Stengthening Brands / Butterworth Heinemann
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[journal] Gounaris,S.P / 2006 / Internal-market Orientation and Its Measurement / Journal of Business Research 59 : 432~448
[journal] Kim,Y.K / 2000 / Antecedents and Type of Brand Personality / Advertising Research 49 : 29~53
[thesis] Lee,T.S / 2006 / Developing a Measurements Scale of Brand Personality for Convention Destination by Applying ZMET. Unpublished Doctoral Dissertation / 박사 / Kyunghee University.
[journal] Lee, Y. K / 2009 / Family Restaurant Brand Personality and Its Impact On Customer's Emotion, Satisfaction, and Brand Loyalty / Journal of Hospitality & Tourism Research 33(3) : 305~328
[journal] Mattila, A. S / 2001 / Emotional Boding and Restaurant Loyalty / Cornell Hotel and Restaurant Administration Quarterly 42 : 73~79
[journal] Murase, H. / 2004 / An Examination of the Differences in Restaurant Brand Personality Across Cultures / Journal of Hospitality & Leisure Marketing 11(2/3) : 97~113
[journal] Musante, M. D / 2008 / A Modified Brand Personality Scale for the Restaurant Industry / Journal of Hospitality & Leisure Marketing 16(4) : 303~323
[journal]
Oppewal, Harmen
/ 2004
/
Brand Personality and Brand Functionality
/ 관광·레저연구
/ 한국관광.레저학회
16(4)
: 185~200
[journal] Romaniuk, J / 2008 / Comparing Methods of Measuring Brand Personality Traits / Journal of Marketing Theory and Practice 16(2) : 153~161
[book] Saunders, M / 2007 / Research Methods for Business Students / Prentice Hall
[book] Sekaran,U / 2003 / Research Methods for Business / John Wiley & Sons, Inc
[journal] Siguaw, J. A / 1999 / The Brand-Personality Scale: An Application for Restaurants / Cornell Hotel and Restaurant Administration Quarterly 40 : 48~79
[journal] Thompson, C. J / 2006 / Emotional Branding and the Strategic Value of the Doppelgἅnger Brand Image / Journal of Marketing 70 : 50~64
[thesis] Won, H. Y / 2005 / A Study on the Effect of Brand Personality on the Customer Attitude in the Food-service Industry / 석사 / Kyonggi University a Graduate School