A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation

Han Sung-ho

Operational efficiency through the exact evaluation of brand personality is becoming an important issue in the field of hospitality. More importantly, from the standpoint of research, it is necessary to review current research trends and contributions. Research should focus on how suitable analysis may be conducted and also on the logical development of studies within a framework of appropriate research methodology. This research examines the journals concerning Hospitality and Tourism registered with the National Research Foundation of Korea within the topic of the Brand Personality of Restaurants. It is worth noting that the majority of previous research has been applied in the domain of Aaker’s (1997) dimensions, thus these require to be classified appropriately and a study carried out on research trends and contributions.

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REFERENCES (37)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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