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Importance and Performance of Franchisor's Support Services: A Comparison Based on Foodservice Franchisor and Franchisee's Life-Cycle Stage

Journal of Tourism Sciences
Abbr : JTS
2011, 35(3), pp.155-175
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee Dong-cheul 1 Chong,Yu-kyeong 2

1세종대학교
2세종대학교

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