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Examining the Structure Relationship between the Perception of Cultural Marketing, Brand Equity and Royalty among Coffeeshop Users

Journal of Tourism Sciences
Abbr : JTS
2011, 35(3), pp.201-223
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Jeonghee Noh 1 장한별 2

1대구대학교
2대구대학교

등재

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