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Examining the Structure Relationship between the Perception of Cultural Marketing, Brand Equity and Royalty among Coffeeshop Users

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Noh, Jeonghee 1 장한별 1

1대구대학교

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타입을 선택하세요 :
@article{ART001540200},
author={Noh, Jeonghee and 장한별},
title={Examining the Structure Relationship between the Perception of Cultural Marketing, Brand Equity and Royalty among Coffeeshop Users},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={3},
pages={201-223}