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The Effect of Coffee Shop Customers' Experiential Value on Brand Attitude and Brand Loyalty: A Focus on the Moderating Effect of Brand Nationality

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Choi, Hyung-Min 1 Lee, Hyung-ryong 2

1세종대학교 대학원
2세종대학교

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타입을 선택하세요 :
@article{ART001540211},
author={Choi, Hyung-Min and Lee, Hyung-ryong},
title={The Effect of Coffee Shop Customers' Experiential Value on Brand Attitude and Brand Loyalty: A Focus on the Moderating Effect of Brand Nationality},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={3},
pages={243-266}