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A Cross-cultural Analysis on the Evaluation of the Hotel Brand Equity: A Comparison between Individualism and Collectivism

Journal of Tourism Sciences
Abbr : JTS
2011, 35(3), pp.267-286
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee Tae Sook 1 김철원 2

1순천제일대학
2경희대학교

등재

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