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A Study on Validating a Structural Model of Brand Equity for a Tourism Destination: Perspective on Five-factor Structure Model and Influential Factors

Journal of Tourism Sciences
Abbr : JTS
2011, 35(5), pp.81-104
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

오정학 1 김철원 2

1서라벌대학
2경희대학교

등재

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