A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists

Yeong Gug Kim; Bo Won Suh; Taehong Ahn

Journal of Tourism Sciences

Abbr : JTS
2011, 35(5), pp.373-391
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yeong Gug Kim ¹, Bo Won Suh ², Taehong Ahn ³

¹University of Surrey
²경희사이버대학교
³한국과학종합대학원

ABSTRACT

This study attempted to segment tourists who had experienced local food at tourist destinations by their motivations to taste local food. The findings suggest that the market can be divided into three segments based on tourists’ motivations: ‘social relationship and health concern’, ‘cultural experience’, and ‘sensory appeal’. That is, typologies of tourists who had eaten local food can be categorized into ‘tourists seeking social relationship and health’, ‘tourists seeking the cultural experience of local food’, and ‘tourists seeking the sensory pleasure of local food’. In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of age group. Implications are discussed relative to marketing strategies.
KEYWORDS

Local food, Market segment, Motivation, Tourist behavior
REFERENCES (34)

[journal] 고호석 / 2005 / A Study on Market Segmentation on Gyeong-ju Silla Cultural Festival According to Participating Motivation & Benefit Sought / 관광연구 / 대한관광경영학회 20(2) : 1~18

[journal] 노용호 / 2006 / Segmenting Participants in a Rural Tourism / 관광·레저연구 / 한국관광.레저학회 18(2) : 281~300

[journal] 신왕선 / 2008 / 실버타운 입주자 개인 특성에 따른 식습관 및 음식선호도에 관한 연구 / 한국호텔리조트카지노연구 7(1) : 169~186

[journal] 이연정 / 2008 / Influences of Globalization Strategy Factors of Korean Food on Country Image, Attitudes toward Korea and Product Buying Intention of Chinese and Japanese Customers / 호텔경영학연구 / 한국호텔외식경영학회 17(3) : 117~135

[journal] 오상훈 / 2008 / A Study of the Golf Tourist Market Segmentation based on Benefit Sought in Jeju / 관광학연구 / 한국관광학회 32(3) : 319~338

[journal] 이연정 / 2008 / Influences of Globalization Strategy Factors of Korean Food on Country Image, Attitudes toward Korea and Product Buying Intention of Chinese and Japanese Customers / 호텔경영학연구 / 한국호텔외식경영학회 17(3) : 117~135

[journal] 장양례 / 2009 / A Study on the Relationship of Traveller Motivation Market Segmentation and Japan Destination Image of the Budget Cruise Tourist / 관광연구 / 대한관광경영학회 24(3) : 1~22

[journal] 한억 / 1994 / 향토음식의 개발과 보급 / 식품과학과 산업 27(2) : 15~37

[journal] Cha, S / 1995 / Travel motivations of Japanese overseas travellers / Journal of Travel Research 34(2) : 33~39

[journal] Chang, R / 2010 / Food preferences of Chinese tourists / Annals of Tourism Research 37(4) : 989~1011

[journal] Cohen, E / 2004 / Food in tourism: Attraction and impediment / Annals of Tourism Research 31(4) : 755~778

[book] Cooper, C / 2005 / Tourism: Principals and practice / Pearson Education

[journal] Crompton, J / 1979 / Motivation for pleasure vacation / Annals of Tourism Researech 6(4) : 408~424

[journal] Dann, G / 1981 / Tourism motivation / Annals of Tourism Research 8 : 187~219

[journal] Formica, S / 1998 / Market segmentation of an international cultural-historical event in Italy / Journal of Travel Research 36 : 16~24

[book] Hall C. / 2003 / Food tourism around the world / Butterworth-Heinemann

[journal] Hashimoto, A / 2003 / Marketing icewine to Japanese tourists in Niagara / International Journal of Wine Marketing 11(2) : 29~41

[book] Hair, J.F / 2006 / Multivariate Data Analysis / Prentice-Hall International

[book] Hjalager, A / 2002 / Tourism and gastronomy / Routledge

[journal] Jamezroy, U / 1994 / Travel Motivation Variation of Overseas German Visitors / Journal of International Consumer Marketing 6(3/4) : 135~160

[journal] Kim, Y.G / 2009 / Building a model of local food consumption on trips and holidays: A grounded theory approach / International Journal of Hospitality Management 28(3) : 423~431

[journal] Kivela, J / 2006 / Tourism and gastronomy / Journal of Hospitality and Tourism Research 30(3) : 354~377

[web] National Statistics / 2007 / The UK family: In statistics / http://news.bbc.co.uk/1/hi/uk/7071611.stm

[book] Maslow, A. H / 1970 / Motivation and personality / Harper & Row

[book] Pearce,P / 1998 / The Ulysses factor: Evaluating visitorsintourist settings / Springer-Verlag

[journal] Pearce, P / 2005 / Developing the travel career approach to tourist motivation / Journal of Travel Research 43 : 226~237

[journal] Quan, S / 2004 / Towards a structural model of the tourist experience / Tourism Management 25 : 297~305

[journal] Ryu, K / 2006 / Intention to experience local cuisine in a travel destination: the modified theory of reasonable action / Journal of Hospitality and Tourism Research 30(4) : 507~516

[other] Shenoy, S / 2005 / Food tourism and the culinary tourist / A thesis presented to the Graduate School of Clemson University

[journal] Song, D / 2005 / Why do people visit the countryside / Journal of Green Tourism 12(2) : 117~144

[journal] Sparks, B / 2007 / Planning a Wine Tourism Vacation / Tourism Management 28 : 1180~1192

[journal] Telfer, D / 1996 / Linkages between tourism and food production / Annals of Tourism Research 23(3) : 636~653

[journal] Tellstrom, R / 2005 / Local food cultures in the Swedish rural economy / Sociologia Ruralis 45(4) : 346~359

[journal] Yuan, S / 1990 / Motivational determinants of international pleasure time / Journal of Travel Research 29(1) : 42~44
KCI Citation (32)

KJC Korea
Journal Central

Statistics

Tools