Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

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pISSN : 1226-0533 / eISSN : 2713-6388

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Effect of Hotel's Cause-Related Marketing on Hotel Image and Customer Behavior Intention

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

오창현 1 김철원 2 Lee Tae Sook 3

1경희대학교 관광대학원
2경희대학교
3순천제일대학

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타입을 선택하세요 :
@article{ART001591364},
author={오창현 and 김철원 and Lee Tae Sook},
title={Effect of Hotel's Cause-Related Marketing on Hotel Image and Customer Behavior Intention},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={8},
pages={13-30}