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Effect of Hotel's Cause-Related Marketing on Hotel Image and Customer Behavior Intention

Journal of Tourism Sciences
Abbr : JTS
2011, 35(8), pp.13-30
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

오창현 1 김철원 2 Lee Tae Sook 3

1경희대학교 관광대학원
2경희대학교
3순천제일대학

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