[journal] 권상희 / 2005 / Blog Media Mode:A Analysis Study of Blog Genre by Communicator, Construction Form, Content, Connection / 사이버커뮤니케이션학보 / 사이버커뮤니케이션학회 15(1) : 93~134

[journal] 김경준 / 2008 / A study on web blog revisit : focusing on motivation to visit and blog quality / e-비즈니스연구 / 국제e-비즈니스학회 9(3) : 159~181

[journal] 김윤식 / 2009 / Hotel Brand Blog Characteristics Influencing Purchase Intention and Word-of-Mouse Communication : Blog Attitude as an Intervening Variable - Focused on Blog Users in Their 20's and 30's - / 호텔경영학연구 / 한국호텔외식경영학회 18(3) : 1~22

[journal] 김정만 / 2004 / The Effect of Hotel Web Service Qulity on Customer Satisfaction,World of Mouth and Visit / 관광학연구 / 한국관광학회 27(4) : 255~270

[journal] 김지수 / 2004 / 블로그의 사회문화적 진화와 이슈 / 방송통신정책 16(8) : 18~36

[journal] 김현아 / 2006 / A study on the Determinants Affecting Consumer’s Perception on Consumer-Brand Relationship Quality in the Fast Food Restaurant / 한국영양학회지 / 한국영양학회 39(2) : 201~211

[journal] 박노일 / 2008 / Influence of Motivation Factors for Blog Use on the Blogger's Perception of Journalistic Role and Journalism Activities / 한국언론학보 / 한국언론학회 52(1) : 334~358

[thesis] 박종혁 / 2009 / 웹사이트의 e-서비스품질이 관계의 질 및 e-충성도에 미치는 영향에 관한 연구 / 석사 / 경희대학교 대학원

[journal] 이태민 / 2006 / Effects of Direction and Type of Electronic Word of Mouth Information on Purchase Decision: Cross-Cultural Comparison between Korea and U.S. / 마케팅연구 / 한국마케팅학회 21(1) : 29~56

[journal] 신명희 / 2009 / The Self-Presentation Strategy and the Media Management Characteristics on Online Personal Media / 커뮤니케이션학 연구 / 한국커뮤니케이션학회 17(3) : 33~59

[journal] 양윤 / 2000 / 구전커뮤니케이션이 소비자의 태도변화에 미치는 영향 / 광고학연구 11(3) : 7~27

[journal] 염진철 / 2005 / A Study on Eating-out Customers' Behavior of Searching Information: Focused on the Customers of Family Restaurants in Seoul and Kyunggi Province / 한국조리학회지 / 한국조리학회 11(1) : 70~86

[journal] 유승엽 / 2010 / A Study on Blog Usage Motive, Involvement and Political-Society Disposition Effect on Journalism Role Recognition of Blog: Focus on China Netizen / 한국심리학회지: 소비자·광고 / 한국소비자·광고심리학회 11(2) : 273~294

[journal] 윤지환 / 2006 / Effect of Internet Service Quality of Travel Agency on Customer Satisfaction and Loyalty / 관광연구저널 / 한국관광연구학회 20(2) : 201~216

[journal] 이문규 / 2002 / e-SERVQUAL: A Scale for Measuring Consumer Evaluations of Internet Service Quality / 마케팅연구 / 한국마케팅학회 17(1) : 73~95

[confproc] 이민선 / 2007 / IT와 미래경영: 한국과 미국의 블로그 이용 유형에 관한 비교 연구 / 한국경영정보학회. 춘계학술대회

[journal] 이선령 / 2010 / Blogs in the Restaurant Industry: Consumer Usage Motivation and Service Quality Perception / 호텔경영학연구 / 한국호텔외식경영학회 19(6) : 273~287

[confproc] 이우열 / 2007 / 웹2.02; 블로그 이용자의 세분화와 상위 블로거로의 전환요인에 대한 연구 / 한국경영정보학회. 춘계학술대회 2007

[journal] 이혁진 / 2010 / The impact of the communication styles of the restaurant service providers to the customer satisfaction and loyalty / 외식경영연구 / 한국외식경영학회 13(3) : 333~356

[journal] 정분도 / 2010 / The Effects of Service Quality in Website of Travel Agency on Repurchase Intention / e-비즈니스연구 / 국제e-비즈니스학회 11(2) : 131~148

[journal] 조철호 / 2007 / An Affection of Blog Service Quality on Service Value and Customer Satisfaction : Focusing on Cyworld / 품질경영학회지 / 한국품질경영학회 35(1) : 35~51

[other] 한국인터넷진흥원 / 2009 / 2009년 인터넷 이용실태조사

[journal] Barnes, S. J / 2002 / An Integrative Approach to the Assessment of E-Commerce Quality / Journal of Electronic Commerce Research 3(3) : 114~127

[book] Davis, F. B / 1964 / Educational Measurements & Their Interpretation / Wadsworth

[thesis] Elliott, K. M / 2002 / Understanding Consumer to Consumer Influence on the Web / 박사 / Duke University.

[journal] Godwin, J. U / 2010 / An assessment of customers' e-service quality perception, satisfaction and intention / International Journal of Information Management

[journal] Henning, T, T / 2003 / Electronic Word-of-Mouth Motive for and Consequences of Reading Customer Articulations no the Internet / International Journal of Electronic Commerce 8(2) : 51~74

[report] Loiacono, E / 2000 / WebQual: A Web Site Quality / Instrument Working paper Worcester Polytechnic Institute.

[journal] Money, R. B / 1998 / Explorations of national culture and word-ofmouthreferral behavior in the purchase ofindustrial services in the United States and Japan / Journal of Marketing 62(4) : 76~87

[journal] Moniler, A. M / 2007 / Perceived relationship quality and post-purchase perceived value / European Journal of Marketing 41(11) : 1392~1422

[book] Nunnally, J. C / 1978 / Psychomtietric Theory / McGraw-Hill

[journal] Parasuraman, A / 2005 / E-S-QUAL: A Multi-item Scale for Assessing Electronic Service Quality / Journal of Service Research 7(3) : 213~233

[journal] Parasuraman, A / 1988 / SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality / Journal of Retailing 64(1) : 12~40

[journal] Serkan, A / 2010 / Re-assesment of E-S-QUAL and E-Recs-Qual in pure service setting / Journal of Business Research 63(3) : 232~240

[journal] Spiros, G / 2008 / An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping / Journal of service marketing 24(2) : 142~156

[journal] Wolfinbarger, M / 2003 / eTailQ: Dimensionalizing, Measuring, and Predicting eTail Quality / Journal of Retailing 79(3) : 183~198

[journal] You, B. / 2001 / Developing a Scale to Measure the Perceived Quality of Internet Shopping Site(Sitequal) / Journal of Electronic Commerce 2(1) : 31~46