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The Effect of Festival Lovemarks on Satisfaction and Behavior Intentions: Focused on SEMs(Strategic Experiential Modules) and Environmental Cues

Journal of Tourism Sciences
Abbr : JTS
2012, 36(2), pp.101-118
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Tae-Hee Lee 1 Oh, Sun Young 2

1경희대학교
2동서대학교 관광학부

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