Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

Korean | English

pISSN : 1226-0533 / eISSN : 2713-6388

http://journal.kci.go.kr/JTS
Home > Explore Content > All Issues > Article View
이전논문 8 of 15 다음논문

Analyzing Franchising Company's Brand Positioning Strategies Based on Restaurant Selection Attributes: A Case Study of NBG Nolboo

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Cho, Si-Young 1 Jun, Jae Kyoon 2 HYUN SUNGHYUP 3

1부경대학교 경영학과
2부경대학교
3부산대학교

등재

Citation status

Search PDF

Close X

Citation

Close X
타입을 선택하세요 :
@article{ART001648215},
author={Cho, Si-Young and Jun, Jae Kyoon and HYUN SUNGHYUP},
title={Analyzing Franchising Company's Brand Positioning Strategies Based on Restaurant Selection Attributes: A Case Study of NBG Nolboo},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={3},
pages={171-188}