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Analyzing Franchising Company's Brand Positioning Strategies Based on Restaurant Selection Attributes: A Case Study of NBG Nolboo

Journal of Tourism Sciences
Abbr : JTS
2012, 36(3), pp.171-188
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Cho, Si-Young 1 Jaekyoon Jun 2 HYUN SUNGHYUP 3

1부경대학교 경영학과
2부경대학교
3부산대학교

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