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Effect of Hotel Parent Brand Image, Loyalty, and Perceived Fit on Customer‘s Attitude towards Midscale and Economy Hotel Brand Extension: Focused on Global Mega Chain Hotel Brands

Journal of Tourism Sciences
Abbr : JTS
2012, 36(4), pp.165-186
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee, Bo Bae 1 seo wonseok 2

1경희대학교
2경희대학교

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