The Effect of Convention Organizer's SNS PR Activities to the OPR(Organization-Public Relationship) and Attendance Satisfaction

Kim Chulwon; Choi, Sook-Hee; Lee Tae Sook

This study investigated the effect of social networking services (SNS) and related PR activities, as managed by the convention organizer, to the organization- public relationship and attendance satisfaction. In review of the results of this study, the meaningful results are deducted as such that convention organizer SNS PR activities of the demonstrate a positive effect on the organization-public relationship and attendance satisfaction. Also verified is that the recognition on public relationship and attendance satisfaction between SNS users and SNS non users (Homepage or Newsletter user) reflects a partial difference. This implies that, at this stage of introducing SNS as a means of enhancing public relations, that aggressive SNS usage by the professional conference organizer (PCO) and the convention organizer is encouraged as means of preempting positive event affection. This study has meaningfulness in enhancing academic value of the convention study by applying the concept of organization-public relationship which has been positioned as an important concept at PR to the convention study.

Citation status

KCI Citation Counts (17)
열림/닫힘 버튼
REFERENCES (36)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[thesis] 강진희 / 2007 / 공공기관의 PR활동이 조직-공중관계성에 미치는 영향 / 석사 / 중앙대학교 신문방송대학원

[book] 김계수 / 2004 / Amos 구조방정식 모형분석 / SPSS 아카데미

[journal] 김영욱 / 2003 / The impact of On-Line organization-public relationships on customer satisfaction and loyalty / 광고학연구 / 한국광고학회 14(1) : 7~30

[thesis] 김정아 / 2001 / 조직과 공중간의 관계성을 이루는 요인 및 이의 고객 만족과의 관계에 관한 연구 : 인터넷 쇼핑몰을 중심으로 / 석사 / 이화여자대학교 대학원

[journal] 김철원 / 2011 / Historical Review on Korean Convention Industry / 관광학연구 / 한국관광학회 35(10) : 517~533

[journal] 나종연 / 2010 / Consumers’ Usage of Online Social Networks: Application of Use-Diffusion Model / 소비자학연구 / 한국소비자학회 21(2) : 443~472

[thesis] 박소영 / 2001 / 인터넷상에서 조직공중관계 요소가 고객만족도와 고객충성도에 미치는 영향 : Online기업 CNET을 중심으로 / 석사 / 이화여자대학교 정책과학대학원

[journal] 손정미 / 2010 / Exploring the Cross-Cultural Differences in Motivation and Decision-Making Process of Convention Participants / 관광학연구 / 한국관광학회 34(5) : 55~75

[journal] 송경재 / 2010 / A Study on Political Participation and Characteristics of the U.S. Social Network Services User / 한국과 국제정치 / 극동문제연구소 26(3) : 129~157

[thesis] 유지혜 / 2004 / 사이버 커뮤니티의 자생적 발생이 기업의 PR활동에 있어서 공중 관계성에 미치는 영향 : 안티 사이트를 중심으로 / 석사 / 숙명여자대학교 대학원

[thesis] 이유정 / 2005 / 공기업의 '조직-공중관계성'이 고객충성도에 미치는 영향 : 철도청을 중심으로 / 석사 / 중앙대학교 대학원

[journal] 이은성 / 2011 / Identifying Image Formation Process of Korean Convention Centers: A Grounded Theory / 관광학연구 / 한국관광학회 35(2) : 95~117

[journal] 이혜련 / 2011 / The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality / 관광학연구 / 한국관광학회 35(3) : 225~241

[journal] 정삼권 / 2007 / The Effects of the Travel Agent Website User's Organization-Public Relationship on the Customer Satisfaction and Loyalty. / 관광연구저널 / 한국관광연구학회 21(2) : 19~37

[journal] 차희원 / 2005 / The effect of The Corporate Image and Corporate Reputation on the Organization-Public Relationship and Corporate Superbrand / 광고연구 / 한국방송광고공사 (68) : 171~199

[thesis] 최선미 / 2009 / SNS의 사회자본 형성에 미치는 영향에 관한 연구 : 싸이월드 미니홈피 특성을 중심으로 / 석사 / 서강대학교 언론대학원

[thesis] 최준혁 / 2010 / 기업의 PR활동이 공중관계성, 브랜드자산, 반기업정서에 미치는 영향 : 기업의 사회적 책임 활동, 마케팅PR, 쟁점관리의 효과 비교 / 박사 / 서울대학교 대학원

[journal] 최혜민 / 2011 / The Influence of OPR(Organization-Public Relationships) Formed by the Usage of Twitter on Publics’ Conflict Resolution Will / 홍보학연구 / 한국홍보학회 15(3) : 5~40

[journal] 황재선 / 2008 / SNS의 가치와 진화 :SNS를 통해 알아보는 인터넷 서비스의 미래 / 마이크로소프트웨어 296 : 166~169

[journal] Boyd, M. / 2007 / Social network sites : Definition, history, and scholarship / Journal of Computer-Mediated Communication 13(1) : 210~230

[journal] Broom, G. M. / 1997 / Toward a concept and theory of organization-public relationships / Journal of Public Relations Research 9(2) : 83~98

[journal] Bruning, S. D. / 1998 / Organizational-public relationships and consumer satisfaction : The role of relationships in the satisfaction mix / Communication Research Reports 15(2) : 199~209

[journal] Bruning, S. D. / 1999 / Relationships between organization and publics : Development of a muliti-dimensional organizationpublic relationship scale / Public Relations Review 25(2) : 157~170

[confproc] Ferguson, M. A. / 1984 / Building theory in Public Relations: International relationships / Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication

[journal] Garbarino, E. / 1999 / The different roles of satisfaction, trust, and commitment in customer relationships / Journal of Marketing 63(2) : 70~87

[book] Grunig, L. A. / 1992 / What is an effective organization?, In Excellence in public relations and communication management / Lawrence Erlbaum Associates

[book] Heath, R. / 2002 / The handbook of public relations / Lawrence Erlbaum Associates

[book] Hon, L. C. / 1999 / Guidelines for measuring relationships in public relations / The Institute for Public Relations. University of Florida

[confproc] Huang, Y. / 1998 / Public relations strategies and organization-public relationships / Paper presented at the annual conference of the International Communication Association, San Francisco

[journal] Huang, Y / 2001 / Values of public relations : effects on organization-public relationship mediating conflicting resolution / Journal of Public Relations Research 13(4) : 265~301

[thesis] Kim, C. W. / 1999 / Effects of Acculturation, Leisure Benefits, and Leisure Constraints on Acculturation Stress and Self-esteem among Korean Immigrants / Texas A&M University

[confproc] Kim, Y. W. / 2000 / How can we measure the organization-public relationship?: Developing a valid and reliable instrument / Paper presented to the Public Relations World Congress Paper Composition

[book] Ledingham, J. A. / 2000 / Public Relations as Relationships Management : A Relational Approach to Public Relations / Lawrence Erlbaum Associates

[book] Ledingham, J. A. / 2001 / Managing Community Relationships to Maximize Mutual Benefit: Doing Well by Doing Good, In Handbook of Public Relations / Sage Publications : 527~534

[web] Smith, G. / 2007 / Social software building blocks / nForm / http://nform.ca/publications/social-software-building-block

[web] / facebakers / www.facebakers.com

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status