Valuing Sociocultural Functionality of Traditional Market : A Study of Traditional Markets in the Seoul Metropolitan Area

김애경; 유창근; Lee, Hee-chan

This study aims to (1) explore the socio-cultural function of traditional markets, (2) propose a model to estimate the value of socio-cultural function of traditional markets, and (3) investigate the elements to determine influencing factors for value estimation of sociocultural functionality. In this aim, a survey targeting households in Seoul and Kyunggi-do region who have experienced visiting traditional markets. To estimate the total economic value of sociocultural functionality, a contingent valuation method was employed to calculate the extent of willingness to pay (WTP). The results show that the average WTP of participants is 29,084 won. Considerations including education level, expenditure, traditional market`s function in contributing to revising the local economy, and entertainment were revealed as influencing factors. The findings confirm that the traditional market`s value of sociocultural functionality demonstrate that traditional markets provide space for the local community and its culture. Otherwise said, the value of the market’s sociocultural function is the prominent component of inherent value for traditional markets.

Citation status

KCI Citation Counts (16)
열림/닫힘 버튼
REFERENCES (31)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 김웅진 / 2008 / An Effects of Perceived Service Quality of Open Market Consumer on Customer Satisfaction, Loyalty, Revisiting Intention / 유통경영학회지 / 한국유통경영학회 11(1) : 151~174

[journal] 김은자 / 2001 / 농업, 농촌의 공익기능 인식평가 / 농촌사회 11(2) : 135~158

[journal] 김은자 / 2001 / 델파이기법을 통한 농촌의 공익적 기능 평가 / 농촌계획 7(2) : 55~64

[journal] 김찬동 / 2009 / 서울의 전통시장 어떻게 활성화할 것인가 / SDI 정책리포트 36 : 1~21

[journal] 김학용 / 2003 / Estimating the Use Value of Hwaseong Castle: A Contingent Valuation Approach / 관광학연구 / 한국관광학회 27(3) : 157~172

[journal] 김현 / 2010 / Modeling demand for traditional market - Focused on selection attributes and lifestyle - / 지역연구 / 한국지역학회 26(3) : 25~39

[journal] 김흥렬 / 2012 / The Relationships among Tourist Attractiveness, Satisfaction, and Behavioral Intention of Culture Tourism Oriented Traditional Markets / 관광연구 / 대한관광경영학회 26(6) : 141~155

[journal] 박석희 / 2000 / 관광루트에 있는 재래시장의 관광자원화에 관한 연구; 서울-양평-홍천-인제 루트를 중심으로 / 관광학연구 24(1) : 9~24

[report] 서울시정개발연구원 / 2005 / 환경개선사업 시행 후 재래시장의 활성화 방안을 위한 연구

[journal] 성정연 / 2009 / A Case Study of Suyu Mart’s Revitalization Strategy / Korea Business Review / 한국경영학회 12(3) : 51~82

[journal] 송부용 / 2001 / 창원지역 재래시장 활성화와 지원방안 / 마케팅과학연구 7(0) : 25~53

[web] 시장경영진흥원 / 2010 / 한국 전통시장을 세계에 자랑한다 / 시장경영진흥원 / http://www.sijang.or.kr

[journal] 안윤수 / 2005 / Monetary Valuation of the Sociocultural Commonweal Functions from the Rural Communities in Korea / 농촌사회 / 한국농촌사회학회 15(1) : 175~214

[journal] 오지은 / 2010 / The Study on the Relations Among Satisfaction of Clothes Shopping in Traditional Markets, National Image and Revisit Intention: Based on Foreign Tourists' Evaluation of Dongdaemun Fashion Market / 관광연구저널 / 한국관광연구학회 24(4) : 57~70

[journal] 오지은 / 2010 / The Study on the Relations Among Satisfaction of Clothes Shopping in Traditional Markets, National Image and Revisit Intention: Based on Foreign Tourists' Evaluation of Dongdaemun Fashion Market / 관광연구저널 / 한국관광연구학회 24(4) : 57~70

[journal] 윤세환 / 2009 / The Impact of Tourist Attractiveness of Traditional Markets on their Evaluation / 관광연구 / 대한관광경영학회 24(1) : 57~73

[journal] 임상오 / 2009 / Non-market Value of Anseong Municipal Namsadang Baudeogi Pungmuldan / 문화경제연구 / 한국문화경제학회 12(2) : 143~169

[journal] 이희찬 / 2003 / Valuing Culture and Arts Event A Contingent Valuation Analysis / 관광학연구 / 한국관광학회 26(4) : 129~143

[thesis] 趙恩嬉 / 1992 / 公益에 관한 一般理論 / 석사 / 建國大學校大學院

[journal] 주수현 / 2006 / Valuing PIFF Through Double-bounded Contingent Valuation Method / 관광레저연구 / (사)한국관광레저학회 18(4) : 281~300

[journal] 최수임 / 2010 / Study on Policies and Actions Associated with Promotion of Social and Environmental Benefits of Forest / 한국임학회지 / 한국임학회 99(1) : 75~84

[confproc] 최정분 / 2006 / 재래시장의 활성화를 위한 개선방안 연구 / 한국유통과학회학술대회발표논문집

[report] 한국문화관광연구원 / 2010 / 2008 외래관광객 실태조사

[journal] 한상현 / 2007 / Valuing of Non-market valuation of Cultural heritage resources using Double-bounded dichotomous choice Contingent Valuation Method / 관광학연구 / 한국관광학회 31(1) : 445~466

[journal] 허중욱 / 2007 / Valuation of Cultural Tourism Resources and Information Bias: The case of Gangneung Danoje Festival 2006 / 관광학연구 / 한국관광학회 31(2) : 105~125

[journal] Bishop, R. C. / 1979 / Measuring Values of Extra-Market Goods : Are Indirect Measures Biased? / American Journal of Agricultural Economic 61(5) : 926~930

[report] Crason, R. T. / 1992 / A Contingent Valuation Study of Lost PassiveUse Values Resulting From the Exxon Valdez Oil Spill

[journal] Duffield, J. / 1991 / Inference and optimal design for a welfare measure in dichotomous choice contingent valuation / Land Economics 67(2) : 225~239

[report] Hanemann, W. M. / 1996 / The Statstical Analysis of Discrete-Response CV Data / Department of Agricultural and Resource Economics. University of California at Berkeley

[journal] Lee, H-C. / 1999 / Valuing environmental quality change on recreational hunting in korea : A contingent Valuation analysis / Journal of Environmental Management 57(1) : 11~20

[journal] Willis, K. / 1995 / Benefits of environmentally sensitive area policy in England : A contingent valuation assessment / Journal of Environmental Management 44(2) : 105~125

이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status