Group Differences in Factors Influencing the Adoption of Smartphone use while Traveling

KIM MIN HYUNG; 맹파; Hwang, Yeong-Hyeon

This study aims to understand individuals' decision process to adopt smartphone usage for traveling and to explore the differences in influencing factors by adoption groups. Based on innovation-decision process model by Rogers (1995), smartphone users are classified into different groups depending upon their decision to use smartphones while traveling and continuity of the adoption; non-adopter, active non-adopter, discontinuous adopter, and continued adopter. In oder to empirically examine the differences in influencing factors by adoption groups, college students were surveyed in November 2011 (n=381). Group comparison was applied to active non-adopter (n=128), discontinuous adopter (n=62), and continued adopter group (n=163). The results of the study indicate statistical differences in the use of some functions, such as photo taking, news search, map service, and social network/blog, and evaluation on innovative attributes of their smartphone. No statistical differences are appeared in the evaluation on functionality of smartphone for travelling between discontinuous adopter and continued adopter group. Theoretical and empirical implications of the findings and directions for future study are addressed.

Citation status

KCI Citation Counts (4)
열림/닫힘 버튼
REFERENCES (27)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 김정만 / 2005 / An Investigation on Consumer Tourism and Electronic Commerce through the Technology Acceptance Model:With Emphasis on Online Travel / 관광학연구 / 한국관광학회 28(4) : 27~46

[journal] 김태구 / 2005 / A Path Investigation on Use Behavior of Hotel Accounting Information System: Explained by the Technology Acceptance Model / 관광학연구 / 한국관광학회 28(4) : 313~334

[journal] 김태구 / 2007 / Effects of Social Influence, Task-technology Fit and Personal Innovativeness in Information Technology on Acceptance Behavior of Hotel Information Systems / 관광학연구 / 한국관광학회 31(5) : 137~156

[journal] 윤승욱 / 2004 / The Study on the Acceptance Decision Factor of the Mobile Internet / 한국언론학보 / 한국언론학회 48(3) : 274~301

[journal] 이금실 / 2011 / The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory / 관광학연구 / 한국관광학회 35(2) : 271~292

[journal] 최현식 / 2010 / The Effect of Mobile Tourism Information Accuracy on Tourists' Satisfaction and Intention to Reuse / 관광학연구 / 한국관광학회 34(5) : 287~306

[journal] Agarwal, R. / 1998 / A conceptual and operational definition of personal innovativeness in the domain of information technology / Information System Research 9(2) : 204~215

[journal] Bhattacherjee, A. / 2001 / Understanding information system continuance : an expectation confirmation model / MIS Quarterly 25(3) : 351~370

[journal] Cenfetelli, R. T. / 2008 / Addressing the what and how of online services : positioning supporting-services functionality and service quality for business-to-customer success / Information Systems Research 19(2) : 161~181

[journal] Cronin, J. J. / 2000 / Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environment / Journal of Retailing 76(2) : 193~218

[journal] Davis, F. D. / 1989 / Perceived usefulness, Perceived ease of use, and user acceptance of information technology / MIS Quarterly 13(3) : 319~340

[book] Fishbein, M. / 1975 / Beliefs, attitude, intention, and behavior: An introduction to theory and research / Addlson-Wesley

[journal] Hsu, C. L. / 2007 / Adoption of the mobile Internet : An empirical study of multimedia message service(MMS) / The International Journal of Management Science 35 : 715~726

[journal] Leung, L. / 1999 / Who are the mobile phone have-notes? : influences and consequences / New Media and Society 1(2) : 209~226

[journal] Liang, T. P. / 1998 / An empirical study on consumer acceptance of products in electronic markets : a transaction cost model / Decision Support System 24 : 29~43

[journal] Liang, T. P. / 1998 / An empirical study on consumer acceptance of products in electronic markets : a transaction cost model / Decision Support System 24 : 29~43

[journal] Limayem, M. / 2007 / How habit limits the predictive power of intention : The case of information systems continuance / MIS Quarterly 31(4) : 705~737

[journal] Lu, J. / 2003 / Technology acceptance model for wireless Internet / Journal of Internet Research 13(2) : 206~222

[journal] Moore, G. C. / 1991 / Development of an instrument to measure the perceptions of adopting an information technology innovation / Information Systems Research 2(3) : 192~222

[journal] Reagan, J. / 1987 / Classifying adopters and nonadopters of four technologies using political activity, media use and demographic variables / Telematics and Informatics 4(1) : 3~16

[book] Rogers, E. M. / 1983 / Diffusion of Innovations / The Tree Press

[book] Rogers, E. M. / 1995 / Diffusion of Innovations / The Tree Press

[journal] Santouridis, I. / 2010 / Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece / The TQM Journal 22(3) : 330~343

[journal] 홍세준 / 200609 / The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance / INT J HUM-COMPUT STUDIES 64(9) : 799~810

[journal] Venkatesh, V. / 2000 / A theoretical extension of the technology acceptance model : four longitudinal field studies / Management Science 46(2) : 186~204

[journal] Venkatesh, V. / 2003 / User acceptance of information technology : toward a unified view / MIS Quarterly 27(3) : 425~478

[journal] Zhu, J. H. / 2002 / Perceived characteristics, perceived needs, and perceived popularity : adoption and use of the internet in China / Communication Research 29(4) : 466~495

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status