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The Analysis of Customers' Price Sensitivity to Americano in Korean Coffeehouses Using Price Sensitivity Measurement

Journal of Tourism Sciences
Abbr : JTS
2012, 36(7), pp.277-295
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Sukbin Cha 1 Kim Hong Bin 2

1순천향대학교
2세종대학교

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