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The Analysis of Customers' Price Sensitivity to Americano in Korean Coffeehouses Using Price Sensitivity Measurement

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Sukbin Cha 1 Kim Hong Bin 2

1순천향대학교
2세종대학교

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타입을 선택하세요 :
@article{ART001691320},
author={Sukbin Cha and Kim Hong Bin},
title={The Analysis of Customers' Price Sensitivity to Americano in Korean Coffeehouses Using Price Sensitivity Measurement},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={7},
pages={277-295}