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Impact of Exhibitors' On-Site Activities on their Trade Show Performance: Moderating Roles of Expertise and Empowerment

Journal of Tourism Sciences
Abbr : JTS
2012, 36(7), pp.297-317
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Choi, Jeong-Ja 1 Jeon, Bong-Ju 2

1동국대학교
2동국대학교 호텔관광경영학전공

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