Exploring the Structural Relationship amongTourist' Flows, Self-efficacy and Tourism Experience:Using the Experience Sampling Method(ESM)

Jonglyul Choi; Kim Chulwon

The purpose of this study is to comprehend the physical circumstance and mental or emotional state of tourists sightseeing experiences by applying Experience Sampling Method (ESM) and establishing the variation and difference of the type of tourists' flow in the same time and place. The aim is to additionally explore the physical and emotional differences in experiences and to make tourists and boost tourist satisfaction. Subjects are 90 tourists sightseeing during a similar and brief time period (a 3 day period) from July 28 to August 10, 2010. Data were collected through ESF and questionnaires at a site location on Jeju island. From this, the findings are as follows. First, through suggesting researching method of identifying tourists' various experience and feelings, it is tried to expand the field of sightseeing research. Second, the researcher discovered state and change of the various flow's form and self-efficacy according to the flow's type and tourism experience and provided information to theorize. Third, the researcher suggested undertone provided in attraction site by comprehending tourists' various and complex tourism experiences.

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