Effects of Communication with Nature and Perception of Benefits on Place Attachment at Jeju Olle

Lee, Bo-Mi; Oh Munhyang; 김자현

Journal of Tourism Sciences

Abbr : JTS
2013, 37(1), pp.215-235
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee, Bo-Mi ¹, Oh Munhyang ², 김자현 ³

¹세종대학교
²세종대학교
³서영대학교

ABSTRACT

This study intends to know about the impacts of communication with nature and perception of benefits on place attachment at Jeju olle. This study also investigates differences on communication with nature, perception of benefits, and place attachment between resident visitors and non-resident visitors. The survey was conducted twice (April 24, 2010 and May 1-9, 2010) at course 14-1 and 7 in Jeju Olle, collect 339 copies, and used 298 for analyzing. According to the results, first of all, 3 specific factors (consentience with nature, new experience and learning, health promotion) affect place identity. Second, 2 specific factors (consentience with nature, health promotion) affect place dependence. Finally, there are statistically significant differences on health promotion, improvement of social bond, and place dependence between resident visitors and non-resident visitors. Resident visitors show high perceptions on those factors than non-resident visitors. This study could be useful for developing events, festivals, and experience programs of Jeju Olle. Also, marketing plan for both residents and non-resident visitors could be established by using preliminary data.
KEYWORDS

Benefits, Place attachment, Sense of place, Jeju Olle
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