The Impact of Local Festival Characteristics on Visitor Expenditure:Focusing on the Cultural Tourism Festivals during 2007 - 2011

김윤아; 윤세헌; Hyung-Deok Shin

Journal of Tourism Sciences

Abbr : JTS
2013, 37(2), pp.79-94
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김윤아 ¹, 윤세헌 ², Hyung-Deok Shin ³

¹홍익대학교
²순천향대학교
³홍익대학교

ABSTRACT

Many local governments in Korea have tried to boost up their local economy by hosting successful local festivals. This study expanded Lee and Chung(2008)'s study to analyze what elements have impacts on local festival visitor expenditure. Based on the 195 local festival data from 2007 to 2011 collected from the directories and reports published by the Ministry of Culture, Sports and Tourism, multi-variate regression analysis was conducted to reveal the results of this study. This research identified that festivals on local products and experiences led more expenditure than festivals on cultural events. In addition, festivals on local food and close to nearby attractions led to high expenditure. On the other hand, festival grades and out-of-town visitors ratio were not relevant to visitor expenditures. These results have implications that local governments may want to develop their package products including souvenirs, food and tourism for economically successful festivals.
KEYWORDS

Local festivals, Visitor expenditure, Festival grades
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