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The Effects of Advertising on Ad Attitude, Brand Attitude and Purchase Intention

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Park, Soo Hyun 1 Chong,Yu-kyeong 2

1장안대학교
2세종대학교

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타입을 선택하세요 :
@article{ART001757220},
author={Park, Soo Hyun and Chong,Yu-kyeong},
title={The Effects of Advertising on Ad Attitude, Brand Attitude and Purchase Intention},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={3},
pages={59-82}