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The Effects of Advertising on Ad Attitude, Brand Attitude and Purchase Intention

Journal of Tourism Sciences
Abbr : JTS
2013, 37(3), pp.59-82
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Park, Soo Hyun 1 Chong,Yu-kyeong 2

1장안대학교
2세종대학교

등재

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