Impact of Social Capital on Community-Based Tourism Development Performance: Focused on Green Rural Tourism Village
2013, 37(4), pp.77-96
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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Even though there were many of studies on social capital's influence on outputs from community-based tourism development, less studies discussed the issues with systematic and comprehensive perspectives. The components of social capital were narrowly defined and study focuses were mainly on non-economic outputs, excluding economic outputs. To complement existing studies this paper developed a comprehensive model which systematically explains how social capital influence the tourism development outputs in a community based tourism setting. Based on literature review, conceptional model was formulated and two hypotheses were made in order to verify the study model; social capital has a positive effect on i) economic outputs and ii) on non-economic outputs. Empirical tests were done by the questionnaire survey with the 308 leaders of the green farming communities. The hypotheses tests supported that social capital positively affects the economic and non-economic outputs from the tourism developments. In addition, post-hoc analysis revealed that structural and value-sharing factors affect the economic outputs in a descending order. However, unlike other existing studies, significance was not found between the relationship between relational factor and outputs from tourism development. The implications and limitations of this study were discussed and future research suggestions were made.
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