Cultural Tourist's Value System:Focusing on Arts Tourist's Cultural Involvement

Hye-Won, Jang; Oh Sang-Hoon

Journal of Tourism Sciences

Abbr : JTS
2013, 37(5), pp.93-114
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Hye-Won, Jang ¹, Oh Sang-Hoon ²

¹제주대학교
²제주대학교

ABSTRACT

This study seeks to identify the Arts tourist's value systems according the level of cultural involvement between low and high cultural tourists group using means-ends chain theory. Data collection for this study is from July to October, 2012 in Jeju island. The procedure, Soft Laddering involves a series of one-on-one deep interviews and APT(Association Pattern Technique) Laddering was employed also by constructed questionnaire. To carry out this study, first of all, contents analysis was employed to interview results. Second, Implication Matrix was made by contents analysis which showed direct and indirect relations. Finally, HVM was mapped for value systems according level of cultural involvement whose participate in Arts tourism. The results showed that there is a big difference in value systems between level of cultural involvement in their value systems. Especially in arts tourism, high cultural involvement group is more concerned with aesthetic value than low cultural involvement group. While low involvement group is more concerned with recreational value than high cultural involvement group.
KEYWORDS

Cultural tourism, Arts tourism, Arts tourist's value, Cultural arts production, Cultural involvement, Means-Ends chain theory
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