Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
The Effect of the Relationship Marketing on Customer Satisfaction and Loyalty of Golf Users
ABSTRACT
열림/닫힘 버튼KEYWORDS
열림/닫힘 버튼241 Viewed
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KCI Citation Counts (9)
열림/닫힘 버튼[journal]
고동완
/ 2007
/
A Comparative Analysis of Determinant Factors for the Level of Satisfactions Regarding Membership and Public Golf Courses
/ 한국조경학회지
/ 한국조경학회
35(3)
: 13~21
[journal] 김광수 / 1995 / 마케팅 패러다임의 이동에 관한 연구 / 마케팅관리연구 1(2) : 7~36
[journal]
김인수
/ 2012
/
A Study on the Influence of Customer Relationship Marketing Factors on Customer Immersion at 5 Star Hotels - Trust and Relationship Volition As a Mediator -
/ 관광학연구
/ 한국관광학회
36(1)
: 353~371
[journal] 김홍범 / 2001 / 호텔 식음료업장의 고객관계혜택의 중요도와 지각 / 관광학연구 25(3) : 213~230
[journal]
동려민
/ 2013
/
A Study on Customers' Relational Benefit, Relational Quality,and Long-term Relationship Orientationof Economy Franchise Hotel Chains in China
/ 관광학연구
/ 한국관광학회
37(2)
: 233~254
[other] 문화체육관광부 / 2012 / 2011 체육백서
[confproc] 양병화 / 2007 / 고객만족과 관계마케팅의 결합:고객만족과 행동의도에 대한 Value와Relationship Quality / 한국광고홍보학회 춘계학술대회 / 한림대학교
[journal]
이종호
/ 2003
/
The Relationship between Customer Satisfaction on Service Quality of Golf Training Facilities and Repurchase Behavior Intentions by Customer's Types
/ 한국체육학회지
/ 한국체육학회
42(1)
: 443~452
[journal]
이준혁
/ 2010
/
The Effects of Presentation Mix Factors on Relationship Marketing, Market Orientation, and Customer Satisfaction in Hotel Service:A Sample of Deluxe Hotels Guests in Changwon and Haeundae Area
/ 관광학연구
/ 한국관광학회
34(9)
: 337~358
[journal]
이학식
/ 2003
/
The Effects of a Firm's CRM on Customers' Behavioral Intention: The Mediating Roles of Customers' Perceived Relational Benefits and Relationship Commitment
/ 경영학연구
/ 한국경영학회
32(5)
: 5~1347
[journal]
임지은
/ 2006
/
Influential Factors of Relationship Marketing in Hotel Banquet
/ 관광학연구
/ 한국관광학회
30(1)
: 317~335
[thesis] 조마리 / 2010 / 골프장 서비스 마케팅믹스와 브랜드 자산의 인과관계 / 박사 / 경희대학교 체육대학원
[thesis] 최성대 / 2008 / 은행의 관계마케팅 관련 요인의 구조적 관계에 관한 연구 / 박사 / 동의대학교 대학원
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[journal] Fyall, A. / 2003 / Relationship marketing : Thechallenge for destinations / Annals of Tourism Research 30(3) : 644~659
[journal] Gilbert, D. / 1996 / Relationship marketing and airline loyalty schemes / Tourism Management 17(8) : 575~582
[journal] Grönroos, C. / 1994 / From marketing mix to relationship marketing : towardsa paradigm shift in marketing / Management Decision 32(2) : 4~20
[journal] Grönroos, C. / 1995 / Relationship marketing : the strategy continuum / Journal of the Academy of Marketing Science 23(4) : 252~254
[journal] Hennig-Thurau, T. / 2002 / UnderstandingRelationship Marketing Outcomes An Integration of RelationalBenefits and Relationship Quality / Journal of Service Research 4(3) : 230~247
[journal] Hong, S. / 2012 / When relationship marketing collides with technology / Journal of Relationship Marketing 8(3) : 218~230
[journal] Huang, J. / 2010 / The impact of customer-to-customer interactionon cruise experience and vacation satisfaction / Journal of Travel Research 49(1) : 79~92
[journal] Gwinner, K. / 1998 / Relationship Benefits inServices Industry : The Customer’s Perspective / Journal of The Academy of Marketing Science 26(2) : 101~114
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[journal] Palmatier, R. / 2006 / Factors influencingthe effectiveness of relationship marketing : a meta-analysis / American Marketing Association 70 : 136~153