[journal] 고동완 / 2007 / A Comparative Analysis of Determinant Factors for the Level of Satisfactions Regarding Membership and Public Golf Courses / 한국조경학회지 / 한국조경학회 35(3) : 13~21

[journal] 김광수 / 1995 / 마케팅 패러다임의 이동에 관한 연구 / 마케팅관리연구 1(2) : 7~36

[journal] 김인수 / 2012 / A Study on the Influence of Customer Relationship Marketing Factors on Customer Immersion at 5 Star Hotels - Trust and Relationship Volition As a Mediator - / 관광학연구 / 한국관광학회 36(1) : 353~371

[journal] 김홍범 / 2001 / 호텔 식음료업장의 고객관계혜택의 중요도와 지각 / 관광학연구 25(3) : 213~230

[journal] 동려민 / 2013 / A Study on Customers' Relational Benefit, Relational Quality,and Long-term Relationship Orientationof Economy Franchise Hotel Chains in China / 관광학연구 / 한국관광학회 37(2) : 233~254

[other] 문화체육관광부 / 2012 / 2011 체육백서

[confproc] 양병화 / 2007 / 고객만족과 관계마케팅의 결합:고객만족과 행동의도에 대한 Value와Relationship Quality / 한국광고홍보학회 춘계학술대회 / 한림대학교

[journal] 이종호 / 2003 / The Relationship between Customer Satisfaction on Service Quality of Golf Training Facilities and Repurchase Behavior Intentions by Customer's Types / 한국체육학회지 / 한국체육학회 42(1) : 443~452

[journal] 이준혁 / 2010 / The Effects of Presentation Mix Factors on Relationship Marketing, Market Orientation, and Customer Satisfaction in Hotel Service:A Sample of Deluxe Hotels Guests in Changwon and Haeundae Area / 관광학연구 / 한국관광학회 34(9) : 337~358

[journal] 이학식 / 2003 / The Effects of a Firm's CRM on Customers' Behavioral Intention: The Mediating Roles of Customers' Perceived Relational Benefits and Relationship Commitment / 경영학연구 / 한국경영학회 32(5) : 5~1347

[journal] 임지은 / 2006 / Influential Factors of Relationship Marketing in Hotel Banquet / 관광학연구 / 한국관광학회 30(1) : 317~335

[thesis] 조마리 / 2010 / 골프장 서비스 마케팅믹스와 브랜드 자산의 인과관계 / 박사 / 경희대학교 체육대학원

[thesis] 최성대 / 2008 / 은행의 관계마케팅 관련 요인의 구조적 관계에 관한 연구 / 박사 / 동의대학교 대학원

[journal] Álvarez, L / 2007 / Relationship marketing andinformation and communication technologies : Analysis of retail travelagencies / Journal of Travel Research 45(4) : 453~463

[journal] Berry, L. / 1986 / Relationship Retailing : TransformingCustomers into Clients / Business Horizon 29(6) : 43~47

[journal] Czepiel, J. / 1987 / Exploring the concept of loyalty in services / American Marketing Association Services 12 : 91~94

[journal] Day, G. / 1994 / The capabilities of market-driven organizations / Journal of Marketing 58(4) : 37~52

[journal] Fyall, A. / 2003 / Relationship marketing : Thechallenge for destinations / Annals of Tourism Research 30(3) : 644~659

[journal] Gilbert, D. / 1996 / Relationship marketing and airline loyalty schemes / Tourism Management 17(8) : 575~582

[journal] Grönroos, C. / 1994 / From marketing mix to relationship marketing : towardsa paradigm shift in marketing / Management Decision 32(2) : 4~20

[journal] Grönroos, C. / 1995 / Relationship marketing : the strategy continuum / Journal of the Academy of Marketing Science 23(4) : 252~254

[journal] Hennig-Thurau, T. / 2002 / UnderstandingRelationship Marketing Outcomes An Integration of RelationalBenefits and Relationship Quality / Journal of Service Research 4(3) : 230~247

[journal] Hong, S. / 2012 / When relationship marketing collides with technology / Journal of Relationship Marketing 8(3) : 218~230

[journal] Huang, J. / 2010 / The impact of customer-to-customer interactionon cruise experience and vacation satisfaction / Journal of Travel Research 49(1) : 79~92

[journal] Gwinner, K. / 1998 / Relationship Benefits inServices Industry : The Customer’s Perspective / Journal of The Academy of Marketing Science 26(2) : 101~114

[journal] Li, X. / 2008 / Tourism marketing in an era of paradigm shift / Journal of Travel Research 46 : 235~244

[journal] Palmatier, R. / 2006 / Factors influencingthe effectiveness of relationship marketing : a meta-analysis / American Marketing Association 70 : 136~153