Determinants of Visitors’ Preferenceon Auto Camping Site

Park Duk Byeong; Kim， Kyung Hee

Journal of Tourism Sciences

Abbr : JTS
2013, 37(6), pp.77-99
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Park Duk Byeong ¹, Kim， Kyung Hee ²

¹농촌진흥청농업과학기술원
²농촌진흥청

ABSTRACT

Recently, the numbers of families who participate in outdoor recreation activities have dramatically increased. This study aims to identify the determinants of preference on auto camping site. On-site survey was conducted for 491 campers in the auto camping sites with self-administered questionnaires. The preference on auto camping site was categorized into three main types: agricultural experience, relaxation, and convenience facility. The estimation of a multinominal logistic regression model determines the characteristics of campers who are most likely to opt for each type of preference for location of auto campiing site. Results indicated that the most important determinants on preference on auto camping site were 'gender', ‘accompany’, 'selection attribute', ‘motivation’, ‘number of tent’, and ‘size of camp site’. The results implied that agricultural experience type should be focus pick your own farms or fruits collection program, and relaxation type should be focus engage in healing or forest therapy. Convenience facility type should be concentrates on providing facilities like cabin or cafes. It is expected that this study will be contributed to expand the scope of outdoor recreation tourism.
KEYWORDS

Auto camping, Determinants, Multinomial logistic regression
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