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Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product

Journal of Tourism Sciences
Abbr : JTS
2013, 37(6), pp.101-116
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee so youn 1 Yoon Ji-Hwan 2

1경희대학교
2경희대학교

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