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Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Lee so yun 1 Yoon Ji-Hwan 1

1경희대학교

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타입을 선택하세요 :
@article{ART001791326},
author={Lee so yun and Yoon Ji-Hwan},
title={Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={6},
pages={101-116}