Valuing the Functionality of Leisure in Gyungin Ara Waterway Using Choice Experiment Method

김성윤; Lee， Hee Chan; 최성임

Journal of Tourism Sciences

Abbr : JTS
2013, 37(7), pp.33-54
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김성윤 ¹, Lee， Hee Chan ², 최성임 ³

¹(재) 한국문화관광연구원
²세종대학교
³세종대학교

ABSTRACT

Gyungin Ara Waterway, the first domestic canal in Korea, that connects Yellow Sea and Han River, has been officially opened on May 25, 2012. This study has been performed to evaluate the value of Tourism & Recreation function, possibly created from Gyungin Ara Waterway, for scientific purpose. The Choice experimented method, a kind of Statement preference analysis, was taken to evaluate the functional value of Tourism & Recreation by its attribute and level. The group survey of specialists and focus groups were taken, and 4 attributes of Tourism & Recreation function together with its level have been derived. The derived attributes were Revitalization level of Recreation, Water quality, Number of attraction, and Intention of Cruise boat trip, then relevant level of each has been assembled according to the test plan. The level value of each attribute has been derived by the Marginal willingness to pay, and the personal value, summing up every Marginal willingness to pay, was Won 16,502. However there has been some difference from existing CVM research.
KEYWORDS

Choice experiment, Stated preference, Ara waterway
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