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An Examination of the Structural Relationships between Brand Identification, Brand Attachment and Revisit Intention: A Focus on a Moderating Effect of Advertising Model's Suitability

Journal of Tourism Sciences
Abbr : JTS
2013, 37(8), pp.145-170
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Nam, Jang-Hyeon 1 Bo Won Suh 2 현용호 3

1경북대학교
2경희사이버대학교
3대구가톨릭대학교

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