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The Influences of Wrongfully Accused Negative Online Word-of-Mouth Communications on Restaurant Brand Evaluations and Purchase Intention

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Kim, Hyunjung 1

1대구대학교

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타입을 선택하세요 :
@article{ART001810180},
author={Kim, Hyunjung},
title={The Influences of Wrongfully Accused Negative Online Word-of-Mouth Communications on Restaurant Brand Evaluations and Purchase Intention},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={8},
pages={229-250}