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The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company

Journal of Tourism Sciences
Abbr : JTS
2013, 37(8), pp.319-342
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yoo,Young-Jin 1

1대구가톨릭대학교

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