Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

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pISSN : 1226-0533 / eISSN : 2713-6388

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The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Yoo,Young-Jin 1

1대구가톨릭대학교

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타입을 선택하세요 :
@article{ART001810190},
author={Yoo,Young-Jin},
title={The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={8},
pages={319-342}