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An Analysis on Brand Equity Formation Process for a Tourism Destination Using a Grounded theory

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Oh, Jeong-hak 1 Kim Chulwon 2

1백석대학교
2경희대학교

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타입을 선택하세요 :
@article{ART001817841},
author={Oh, Jeong-hak and Kim Chulwon},
title={An Analysis on Brand Equity Formation Process for a Tourism Destination Using a Grounded theory},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={9},
pages={49-70}