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The Influence of Canal․Cruise Selective Attribute On Tour Behavior: Based On Gyungin Ara Waterway
Journal of Tourism Sciences
Abbr :
JTS
2013, 37(9), pp.275-293
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
2013, 37(9), pp.275-293
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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The purpose of this research study was to identify the attendees' visiting decisions factors on GyungIn Ara Waterway. The Analysis methods used IPA(Importance-Performance Analysis) by excel, and OPM(Ordered Probit model) by Limdep(LIMited DEPendent). The results of IPA revealed canal and around view, convince of parking in terminal and a function of tour in terminal in keep up the good work and Convince in Cruise, Price of food․beverage in Cruise, Approach of terminal and connection of tour canal․cruise in Concentrate Here. To reduce the number of independent variables, the factor analysis was performed on the 23 selective attributes of canal․cruise, and four factors were derived - terminal factor, software of cruise, hardware of cruise, canal factor. Dependent variables were Satisfaction, Recommend and Revisit. This study found on canal factor was significant factor in canal․cruise factor. The research reflects canal․cruise selection attribute by the visitors' on Gyungin Ara Waterway that it would be helpful to make management strategy for new tourism destination.
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