Heavy Overseas Travelers' Travel Motivation: Using Focus Group Interviews

김동연; Yoon Ji-Hwan

Journal of Tourism Sciences

Abbr : JTS
2013, 37(10), pp.33-52
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김동연 ¹, Yoon Ji-Hwan ²

¹경희대학교
²경희대학교

ABSTRACT

In this research, travel motivations of heavy overseas travelers were studied with Focus Group Interview(FGI). Heavy overseas travelers who were recent 12 months overseas travel-experienced and travel overseas at least 2-3 times per year single and married men and women were selected for 3 focus group interviews. The following results were obtained : 1) heavy overseas traveler's seven motivations were drawn as relax, experience · fun, self-development · self-actualization, relationship · communication, escape, nostelgia and addiction. Specifically, the proposed motivation in this study, 'addiction' can be explained as similar meaning or developed one with motivation from precedent study 'Like traveling itself', and it means travel is settled as a habit that heavy travelers can not take away in their lives because they are addicted to it. 2) The drawn motivation elements were not applied to TCL (Travel Career Ladder) theory but some results could be applied to TCP (Travel Career Pattern). Implications for tourism marketers and researchers were discussed. The study has limitation in terms of a study need to consider more variables for travel motivations.
KEYWORDS

Travel motivation, Heavy overseas travelers, Travel Career Ladder, Travel Career Pattern, Addiction
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