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Developing Construct Factors of Urban Tourism Contents by Applying ZMET (Zaltman Metaphor Elicitation Technique)

Journal of Tourism Sciences
Abbr : JTS
2013, 37(10), pp.77-96
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김형준 1 Kim Chulwon 2

1한국관광공사
2경희대학교

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