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A Qualitative Study on the Development of Descriptive Menu Labels to Attract Customer: Focusing on Korean Cuisine

Journal of Tourism Sciences
Abbr : JTS
2013, 37(10), pp.231-251
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Sim, Soon-chul 1 Chong,Yu-kyeong 2

1세종사이버대학교
2세종대학교

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