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A Qualitative Study on the Development of Descriptive Menu Labels to Attract Customer: Focusing on Korean Cuisine

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Sim, Soon-chul 1 Chong,Yu-kyeong 2

1세종사이버대학교
2세종대학교

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타입을 선택하세요 :
@article{ART001824081},
author={Sim, Soon-chul and Chong,Yu-kyeong},
title={A Qualitative Study on the Development of Descriptive Menu Labels to Attract Customer: Focusing on Korean Cuisine},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={10},
pages={231-251}