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Examining the Customer Equity Driver Influence on Customer Loyalty in a Travel Fair: A Focus on the Mediating and Moderating Role of Involvement

Journal of Tourism Sciences
Abbr : JTS
2014, 38(2), pp.33-56
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yoo, Kwang-Min 1 Kwon Yoo Hong 2

1호원대학교
2한림국제대학원대학교

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