Placeness Formation of Cultural Tourism Space by Industrial Heritage’s Reuse

JEONG DAE YOUNG; Yoon Ji-Hwan

Journal of Tourism Sciences

Abbr : JTS
2014, 38(2), pp.57-78
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

JEONG DAE YOUNG ¹, Yoon Ji-Hwan ²

¹경희대학교
²경희대학교

ABSTRACT

This study investigates the validity of placeness formation in the vitalization of industrial heritage’s reuse. Structural Equation Modeling (SEM) is used to verify the causal relationship between the factors of placeness, place attachment, and behavior intention. This study indicated the following results: 1. The evaluation of placeness targeting visitors to Seoul National Museum of Modern and Contemporary Art (MMCA) contains five detailed attributes: Creativity, Historicity, Modernity, Meaningful and Originality; 2. The factors of placeness (Meaningful, Physical and Behavioral factor) positively affects placeness, and especially the 'physical' factor was most significant; 3. Placeness attachment plays a key role as a partial mediator in the relationship between placeness and behavioral intention. This study contributes to the relationship between placeness for industrial heritage’s reuse and visitors' recognition. Implications for tourism planners and developers are discussed.
KEYWORDS

Industrial heritage, Reuse, Placeness, Factor of placeness, Place attachment, Behavioral intention
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