[journal] 강병남 / 2012 / A Study on the Effect of Brand Image, Trust, Commitment and Brand Loyalty on Capital Area and Non Capital Area Coffee Shop- Focusing on Mediating Effect of Trust and Commitment - / 한국조리학회지 / 한국조리학회 18(1) : 182~198

[journal] 강석정 / 2001 / 브랜드자산가치의 형성에 미치는 영향요인에 관한 연구 / 마케팅과학연구 8 : 240~274

[journal] 권금택 / 2010 / An Exploratory Study on Strategic CRM Using Knowledge of Customer for the Family Restaurant / 동북아관광연구 / 동북아관광학회 6(2) : 23~41

[thesis] 김근애 / 2004 / Brand Equity 향상을 위한 마케팅 믹스 전략 : SPA브랜드와 일반 캐주얼의류브랜드의 비교를 중심으로 / 석사 / 경희대학교 경영대학원

[thesis] 김륭희 / 2006 / 프로농구단 마케팅믹스 요인이 구단 브랜드자산 형성에 미치는 영향 / 박사 / 이화여자대학교 대학원

[journal] 노정희 / 2011 / Examining the Structure Relationship between the Perception of Cultural Marketing, Brand Equity and Royalty among Coffeeshop Users / 관광학연구 / 한국관광학회 35(3) : 201~223

[thesis] 류장무 / 2003 / 선택된 마케팅 믹스 요소가 브랜드 자산에 미치는 영향에 관한 연구 / 박사 / 명지대학교 대학원

[book] 문준연 / 2010 / 마케팅원론: 원리와 최신사례 / 형설출판사

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[journal] 백주아 / 2007 / A Study on the Differentiation of Marketing Strategies for Family Restaurants by Life Style - With a Focus on Marketing Mix 7P's - / 호텔경영학연구 / 한국호텔외식관광경영학회 16(1) : 19~40

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[journal] 오재신 / 2013 / The Effects of Physical Environment on Brand Image, Customer Satisfaction, and Brand Loyalty in Coffee Shop Franchises / 유통경영학회지 / 한국유통경영학회 16(3) : 105~119

[book] 이군희 / 2003 / 사회과학 연구방법론 / 법문사

[journal] 이성희 / 2013 / The Effects of Brand Loyalty on Corporate Social Responsibility(CSR) Activities / 디지털융복합연구 / 한국디지털정책학회 11(2) : 79~89

[journal] 이인성 / 2012 / Study on Effects of Awareness of Korean Homemade Food-Service Brand Image on Attitude and Royalty / 관광연구저널 / 한국관광연구학회 26(4) : 403~415

[journal] 이지호 / 2006 / Composition Factors of Restaurant Brand Equity / 관광학연구 / 한국관광학회 30(1) : 193~209

[journal] 임상현 / 2010 / The Influence of Customers' On/Off-Line Word of Mouth Activities on their Evaluation of Brand Equity and Revisit Intention: A Focus on Family Restaurants / 관광학연구 / 한국관광학회 34(7) : 61~83

[journal] 윤남수 / 2011 / The Market Segmentation of Franchise Coffee Shops,and the Difference Analysis of Choice Attributes and Consumer Satisfaction in Market Segments: Focused on Seoul Area / 관광연구저널 / 한국관광연구학회 25(4) : 225~240

[journal] 최성수 / 2011 / A Study on the Influence of the Shop Attribute of Starbucks Coffee Company on the Shop Image and the Consumer’s Emotion / 관광연구저널 / 한국관광연구학회 25(3) : 305~320

[journal] 최성임 / 2011 / A Study on Market Segmentation of Consumer at Coffee Bar -Adapting Marketing 4p Mix- / 호텔경영학연구 / 한국호텔외식관광경영학회 20(2) : 89~104

[thesis] 최숙희 / 2003 / 마케팅믹스 요소에 대한 소비자 지각이 브랜드 자산 형성에 미치는 영향 : 고관여 제품과 서비스 브랜드를 중심으로 / 석사 / 경희대학교 대학원

[journal] 하경희 / 1999 / 관광호텔 식음료 상품 마케팅믹스에 관한 연구 / 한국조리학회 5(1) : 173~204

[journal] 한수정 / 2013 / The Relationship among Culture Marketing of Coffee Shop Franchises, Brand Image and Brand Loyalty / GRI연구논총 / 경기개발연구원 15(1) : 157~183

[other] 월간커피 / 2013 / 한국커피시장 현황과 분석 : 80~93

[other] 한국경제 / 2014 / 스타벅스도 인정한 이석구마케팅

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[web] / 스타벅스 홈페이지 / http://www.istarbucks.co.kr