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Effect of Consumers' Perceived Marketing Mix Activities on Brand Image and Brand Loyalty: Focusing on Marketing Mix Activities of Starbucks

Journal of Tourism Sciences
Abbr : JTS
2014, 38(3), pp.167-189
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Chong,Yu-kyeong 1 Lim, Sung-Yun 2 Lee, Chong-Jin 3

1세종대학교
2청강문화산업대
3세종대학교

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