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The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience

Journal of Tourism Sciences
Abbr : JTS
2014, 38(3), pp.143-165
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

안주영 1 Cho, Yong-hyun 2

1세종대학교
2세종대학교

등재

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