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The Influence of Physical Surrounding Congruity on Service Quality Evaluation : Moderating Effect of Perceived Risk on Purchasing and Involvement

Journal of Tourism Sciences
Abbr : JTS
2014, 38(3), pp.103-124
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kang, Eun-Sook 1 Chun, Byung-gil 2

1동국대학교
2동국대학교

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