Examining the Relationships among the Gambling Passion, Corporate Social Responsibility, Responsible Gambling, and Behavioral Intention in the Casino Industry

Lee Choong-Ki

The purpose of this study was to investigate the relationships among gambling passion, corporate social responsibility(CSR), responsible gambling(RG), and behavioral intention(BI) in the casino industry. Gambling passion consists of harmonious passion(HP) and obsessive passion(OP). CSR is composed of economic, legal, and philanthropic responsibility. RG consists of compulsory and supplementary responsibility activities. To achieve the study objectives an onsite survey was conducted for visitors to K-Casino. The results of structural equation modelling indicate that HP had a positive effect on legal, economic, and philanthropic CSR, and compulsory RG and supplementary RG. OP had a negative effect on legal, economic, and philanthropic CSR and compulsory and supplementary RGs. Specifically HP had the highest impact on philanthropic CSR positively and the lowest impact on compulsory RG. Also, OP had the highest impact on philanthropic CSR negatively and the lowest impact on supplementary RG. The results reveal that both CSR and RG had a positive effect on BI.

Citation status

KCI Citation Counts (24)
열림/닫힘 버튼
REFERENCES (48)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 김혜선 / 2009 / Market Segmentation of Sports Toto Participants Using Gambling Passion Scale / 관광연구저널 / 한국관광연구학회 23(1) : 21~34

[report] 사행산업통합감독위원회 / 2012 / 사행산업 이용실태 조사

[web] 사행산업통합감독위원회 / 2013 / 사행산업 관련 통계 / http://www.ngcc.go.kr/NGCC.do

[journal] 문지효 / 2012 / Estimating Determinants of Recreational Gambling Activities: Comparison between Logit and Ordered Logit Models / 관광학연구 / 한국관광학회 36(7) : 177~195

[book] 배병렬 / 2009 / Amos 17. 0 구조방정식모델링 : 원리와 실제 / 청람

[confproc] 서용석 / 2011 / 문제성 갬블러는 카지노 규제를 지지하는가?: 태도와 인지이론을 중심으로 / ｢학술연구 발표 논문집｣ 한국관광학회 제 70차 관광학국제술대회 및 연구논문 발표대회 : 845~857

[journal] 서천영 / 2012 / Effects of the Hotel Image on Customers' Satisfaction and Behavioral Intention based on Corporate Social Responsibility / 관광연구 / 대한관광경영학회 27(5) : 275~297

[journal] 오은지 / 2012 / Recognition and Adaptation of Responsible Gambling of Gambling Industry Users / 관광학연구 / 한국관광학회 36(6) : 291~315 / http://dx.doi.org/

[book] 이충기 / 2014 / 관광조사통계분석 / 대왕사

[journal] 이충기 / 2010 / A Comparison between Recreation and Pathological Gamblers in the Structural Relationships among Gambling Motivation, Passion, Affect, and Behavioral Intention / 관광학연구 / 한국관광학회 34(6) : 375~396

[journal] 이충기 / 2010 / An Analysis of Structural Relationship between Gambling Passion and Behavioral Intentions Using the Extended Theory of Planned Behavior / 관광학연구 / 한국관광학회 34(3) : 125~145

[journal] 이충기 / 2009 / Application of Gambling Passion Scale to Internet Gambler / 관광학연구 / 한국관광학회 33(2) : 53~72

[journal] 이혜미 / 2013 / Structural Relationships among the Perception of Corporate Social Responsibility, Organizational Identification, and Organizational Trust: The Case of Casino Frontline Employees / 관광학연구 / 한국관광학회 37(7) : 195~216

[journal] 조재원 / 2013 / The effects of CSR Activities on Corporate Image, Attitude and Behavioral Intention in Airline / 고객만족경영연구 / 한국고객만족경영학회 15(2) : 87~108

[journal] Anderson, J. C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103(3) : 411~423

[journal] Back, K. J. / 2011 / Gambling motivation and passion : A comparison study of recreational and pathological gamblers / Journal of Gambling Studies 27(3) : 355~370

[journal] Bearden, W. O. / 1982 / Sample size effects on chi square and other statistics used in evaluating causal models / Journal of Marketing Research 19(4) : 425~430

[book] Bowen, H. R. / 1954 / Social Responsibilities of The Businessman / Harper & Row

[journal] Brammer, S. / 2007 / The contribution of corporate social responsibility to organizational commitment / The International Journal of Human Resource Management 18(10) : 1701~1719

[journal] Carroll, A. B. / 1979 / A three dimensional conceptual model of corporate social performance / Academy of Management of Review 4(4) : 497~505

[journal] Carroll, A. B. / 1999 / Corporate social responsibility evolution of a definitional construct / Business & Society 38(3) : 268~295

[journal] Chaiken, S. / 1985 / Affective-cognitive consistency and thought-induced attitude polarization / Journal of Personality and Social Psychology 49(6) : 1470~1481

[journal] Edwards, K. / 1995 / Hearts and minds : The priority of affective and cognitive factors in person perception / Personality and Social Psychology Bulletin 21(10) : 996~1011

[book] Greenwald, A. G. / 1981 / Cognitive Responses in Persuasion / Erlbaum : 127~133

[book] Hair, Jr. J. F. / 2006 / Multivariate Data Analysis / Pearson Education

[book] Katz, D. / 1959 / A Preliminary Statement To A Theory of Attitude Structure and Change. In Psychology: A Study of a Science / McGraw-Hill : 423~475

[journal] Kempf, D. S. / 1999 / Attitude formation from product trial : Distinct roles of cognition and affect for hedonic and functional products / Psychology & Marketing 16(1) : 35~50

[journal] Lavidge, R. J. / 1961 / A model for predictive measurements of advertising effectiveness / Journal of Marketing 25(6) : 59~62

[journal] Lavine, H. / 1998 / On the primacy of affect in the determination of attitudes and behavior : The moderating role of affective-cognitive ambivalence / Journal of Experimental Social Psychology 34(4) : 398~421

[journal] Lee, C. K. / 2013 / Examining the structural relationships among gambling motivation, passion, and consequences of internet sports betting / Journal of Gambling Studies / 10.1007/s10899-013-9400-y.

[journal] Choong-Ki Lee / 2009 / A Comparative Study of Involvement and Motivation among Casino Gamblers / PSYCHIATRY INVESTIGATION / 대한신경정신의학회 6(3) : 141~149

[journal] Lee, C. K. / 2006 / Segmenting casino gamblers by motivation : A cluster analysis of Korean gamblers / Tourism Management 27(5) : 856~866

[journal] Lee, C. K. / 2013 / Impact of CSR on casino Employees’ organizational trust, job satisfaction, and customer orientation: An empirical examination of responsible gambling strategies / International Journal of Hospitality Management 33(6) : 406~415

[journal] Lee, S. / 2009 / Do socially responsible activities help hotels and casinos achieve their financial goals? / International Journal of Hospitality Management 28(1) : 105~112

[journal] Lee, Y. K. / 2012 / The impact of CSR on relationship quality and relationship outcomes : A perspective of service employees / International Journal of Hospitality Management 31(3) : 745~756

[journal] Liberman, A. / 1991 / Value conflict and thought-induced attitude change / Journal of Experimental Social Psychology 27(3) : 203~216

[journal] Mageau, G. A. / 2005 / Passion and gambling : Investigating the divergent affective and cognitive consequences of gambling / Journal of Applied Social Psychology 35(1) : 100~118

[journal] Monaghan, S. / 2009 / Responsible gambling strategies for internet gambling : the theoretical and empirical base of using pop-up messages to encourage self awareness / Computers in Human Behavior 25(1) : 202~207

[book] Nunnally, J. C. / 1994 / Psychometric Theory / McGraw

[journal] Park, J. / 2008 / Cognitive, affective and conative responses to visual simulation : The effects of rotation in online product presentation / Journal of Consumer Behavior 7(1) : 72~87

[book] Rosenberg, M. J. / 1960 / Attitude Organization and Change: An Analysis of Consistency Among Attitude Components / Yale University Press : 1~14

[journal] Rousseau, F. L. / 2002 / Passion and gambling : On the validation of the Gambling Passion Scale(GPS) / Journal of Gambling Studies 18(1) : 45~66

[journal] Smith, W. J. / 2001 / An examination of the influence of diversity and stakeholder role on corporate social orientation / Business & Society 40(3) : 266~294

[journal] Song, H. J. / 2012 / The role of responsible gambling strategy in forming behavioral intention : An application of a model of goal-directed behavior / Journal of Travel Research 51(4) : 512~523

[journal] Hak-Jun Song / 2012 / Investigating the Role of Responsible Gambling Strategy in Perspective of Employees / International Journal of Tourism Science / 한국관광학회 12(2) : 107~126 / http://dx.doi.org/

[journal] Turker, D. / 2009 / How corporate social responsibility influences organizational commitment / Journal of Business Ethics 89(2) : 189~204

[journal] Vallerand, R. J. / 2003 / Les passions de l’âme : On obsessive and harmonious passions / Journal of Personality and Social Psychology 85(4) : 756~767

[journal] Vellerand, R. J. / 2004 / When passion leads to problematic outcomes : A look at gambling / Journal of Gambling Studies 20(2) : 105~119

이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status