Korean | English

pISSN : 1226-0533 / eISSN : 2713-6388

2020 KCI Impact Factor : 2.37
Home > Explore Content > All Issues > Article View
15 of 15

The Influences of the Brand Experiences on Brand Attitude and Behavioral Intention in Franchise Coffee Shop:A Focus on the Moderating Role of Brand Familiarity

Journal of Tourism Sciences
Abbr : JTS
2014, 38(4), pp.311-332
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kim, Sung-Bum 1 Kwon, ki joon 2

1University of Missouri
2호원대학교

등재

Statistics

icon161 Viewed

Tools

iconPrint this page

iconSearch PDF

Search PDF

Close X