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The Influences of the Brand Experiences on Brand Attitude and Behavioral Intention in Franchise Coffee Shop:A Focus on the Moderating Role of Brand Familiarity

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Kim, Sung-Bum 1 Kwon, ki joon 2

1University of Missouri
2호원대학교

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타입을 선택하세요 :
@article{ART001873645},
author={Kim, Sung-Bum and Kwon, ki joon},
title={The Influences of the Brand Experiences on Brand Attitude and Behavioral Intention in Franchise Coffee Shop:A Focus on the Moderating Role of Brand Familiarity},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={4},
pages={311-332}