Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design

Yun, Ja-Yon; SEOHO UM

KJC Korea
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Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

Korean | English

pISSN : 1226-0533 / eISSN : 2713-6388

http://journal.kci.go.kr/JTS

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Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design

Journal of Tourism Sciences
Abbr : JTS
2014, 38(5), pp.279-289

Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yun, Ja-Yon ¹, SEOHO UM ²

¹농촌진흥청 국립농업과학원
²경기대학교

ABSTRACT
열림/닫힘 버튼

This study was conducted to identify whether or not the effects of a smart-phone application called 'Hwaseong Haeng-gung' ('Haeng-gung fortress') could change visitors’ attitudes toward cultural heritage tourism. For this, 46 students were paired according to socio-demographics and were assigned into either control group, or an experiment group, respectively. Attitudes toward cultural heritage tourism were measured before and after their visit to the Hwaseong Haeng-gung site. The control group's attitude of both before and after the visit to the fortress were compared to experiment group's attitude. Both groups attitude was found to be significantly changed from before and after the visit; the experiment group's attitude changes were not significantly different from control group's attitude changes. The current research findings indicate that the 'Hwaseong Haeng-gung' application fails to significantly change visitors' attitudes toward cultual heritage tourism. The implications of this research are discussed for further development in this area.
KEYWORDS
열림/닫힘 버튼

Quasi-field experiment, Tourism interpretation, Smart-phone applications for tourism communication, Visitors' attitudes toward cultural heritage tourism

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REFERENCES (11)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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